THE BRIEF
Invincible newspaper is an entertainment publication which is distributed free across London and New York. We were asked to develop the concept, implement the existing brand and create a stylised sub brand through the newspaper. Being bi-monthly the design had to be simple and manageable as well as
very structured.
THE SOLUTION
With our client we developed the structure, then created a mock-up with actual content. We introduced existing typography from the branding and a new typeface which became synonymous with the newspaper. We created formats, grids and furniture for the layouts, as well as a vast colour palette. We then used the mock-up to create a guideline booklet for the editorial team. We kept the design clean, dynamic and combined newspaper structure with magazine creativity.
THE RESULT
A very strong publication which is instantly recognisable. The layout is fresh and bright and has been received exceptionally well by the target audience and has even been featured on CNN.
WHAT THE CLIENT SAID
Revolution took our idea and brought it to life. We never envisaged a publication this strong. There is nothing like it out there in the marketplace. An achievement in itself.