In our clients words…
The Tilda team had a great Friday in Canary Wharf meeting thousands of busy professionals and had so much fun introducing them to our Tilda Steamed Basmati and Tilda Humara Indian range.
Tilda was the first company to bring Basmati to the Western World over 40 years ago and has become an international food brand selling in over 50 countries.
- Concept creation & strategy
- Planning & logistics
- Creative design
- Production & event management
Introduce the new ‘Tilda Humara’ range and existing 2-min basmati steamed rice range, as a fast and easy but tasty lunchtime option for busy workers.
We pitched a campaign to target city workers in the heart of Canary Wharf to showcase the attraction of Tilda’s quick to prepare, flavoursome and healthy lunchtime alternatives available from all major supermarkets, complete with a festival and summer feel.
To develop the ‘Taste Of Home’ theme attached to the Tilda Humara range, we created a festival atmosphere with music, picnic benches, hot rice samples and actors at Canary Wharf station.
To ensure depth to the campaign, we arranged pre event promotion in the week prior to the main event with advertising in The Wharf newspaper. We also hand delivered goody bags with samples and coupons to 600 staff at The Trinity Mirror Group and 1,500 staff at Morgan Stanley during lunch.
For the ‘All Maa, No Drama’ main event on the Friday, we took over the main concourse outside Canary Wharf station which receives a high level footfall of 80,000 daily. We served hot samples and handed out lots of giveaways. As an added injection of fun and drama, we planted an actress in the crowd to bring to life the mother in the Tilda adverts. She engaged with passers by and conversed with them about mothers becoming redundant after seeing that their children can now cook perfect rice without them.
- Coverage in The Wharf newspaper and on their social platforms
- 15,000 goody bags
- 3,000 hot samples
- 152 entries into a data capture competition during lunch
- Lunchtime events within Morgan Stanley and Trinity Mirror Group with 3,600 staff engaged & 1,600 goody bags distributed