Desi Hits! is an entertainment/lifestyle hub for anyone curious about Desi culture. Their aim is to provide Desi lifestyle/culture and music in a format that cannot be found anywhere else. The website aims to make South Asian culture more widely dispersed and understood as well as offering a platform for South Asian artists to promote themselves globally.
BRIEF
To publicise the special projects and introduce Desi Hits!, the brand to a new UK audience.
RESULT
Coverage in daily national tabloids as well as coverage across specialist print press and digital portals.