THE BRIEF
To launch Imran Khan’s debut album within the Asian Music sphere. Having released a global hit Imran remained silent for 2 years after which we had the task of building his profile with tastemaker journalists nationwide.
THE RESULT
Working with a strong radio promotion team, we developed the print and digital media buzz around Imran’s new single and album ‘Unforgettable’. The single and album marked a new era in the Asian music industry with Imran introducing a Desi-house sub-genre. He was nominated for an incredible 4 UK Asian Music Awards and walking away with ‘Best Desi Act’. Won the Anokhi Magazine ‘Male Music Artist of the Year’ and had the biggest selling album of 2010.
WHAT THE MEDIA SAID
"Imran Khan has succeeded where so many others have failed. He did this by standing out as an innovator on the Bhangra scene and the originator of the new desi house sub genre."
DJ Nihal – Radio 1
"Imran Khan is doing for the Bhangra scene what Dizzee Rascal has done in the urban scene."
DJ SonnyJi – BBC Asian Network
"By taking space age beats and injecting them into bhangra, the little Duch master has brought a whole new generation of fans towards desi music." Eastern Eye – Top 50 things in Music
"Imran Khan has single handedly shaken up the Asian music scene and firmly wedged his flag at the top of that mountain." Asian Express National